{
  "months": [
    "Apr 2026",
    "May 2026"
  ],
  "by_month": {
    "Apr 2026": {
      "tier": "FULL",
      "n_skus": 2947,
      "bars": [
        {
          "label": "Plan margin",
          "value": 1892107.0,
          "type": "base"
        },
        {
          "label": "Volume",
          "value": 543437.0,
          "type": "increase"
        },
        {
          "label": "Price",
          "value": -1220313.0,
          "type": "decrease"
        },
        {
          "label": "Mix",
          "value": -66175.0,
          "type": "decrease"
        },
        {
          "label": "COGS",
          "value": -10316.0,
          "type": "decrease"
        },
        {
          "label": "Actual margin",
          "value": 1138740.0,
          "type": "total"
        }
      ],
      "by_category": {
        "BIO I SUPERFOODS": {
          "volume": 23740.0,
          "price": -73761.0,
          "mix": 0.0,
          "cogs": 113.0,
          "total": -49908.0
        },
        "BORILA\u010cKA OPREMA": {
          "volume": -27621.0,
          "price": -5018.0,
          "mix": -0.0,
          "cogs": 0.0,
          "total": -32639.0
        },
        "DRINKWARE I HOME": {
          "volume": 146654.0,
          "price": -30515.0,
          "mix": 0.0,
          "cogs": -0.0,
          "total": 116139.0
        },
        "FITNESS OPREMA": {
          "volume": -39740.0,
          "price": -24970.0,
          "mix": 0.0,
          "cogs": 0.0,
          "total": -64711.0
        },
        "GADGETI": {
          "volume": -23591.0,
          "price": -19636.0,
          "mix": 0.0,
          "cogs": 1724.0,
          "total": -41502.0
        },
        "GADGETS": {
          "volume": -222.0,
          "price": -3.0,
          "mix": 0.0,
          "cogs": 0.0,
          "total": -226.0
        },
        "ODJE\u0106A I OBU\u0106A": {
          "volume": -86788.0,
          "price": -18289.0,
          "mix": -0.0,
          "cogs": -419.0,
          "total": -105496.0
        },
        "OTHER": {
          "volume": -6513.0,
          "price": -42297.0,
          "mix": 0.0,
          "cogs": 0.0,
          "total": -48810.0
        },
        "PROTEINI": {
          "volume": 145963.0,
          "price": -374558.0,
          "mix": -0.0,
          "cogs": -8430.0,
          "total": -237025.0
        },
        "RTD & SNACKS": {
          "volume": 201651.0,
          "price": -349258.0,
          "mix": -0.0,
          "cogs": -639.0,
          "total": -148247.0
        },
        "SPORTSKA PREHRANA": {
          "volume": 143729.0,
          "price": -282007.0,
          "mix": -0.0,
          "cogs": -2665.0,
          "total": -140944.0
        }
      },
      "top_positive_skus": [
        {
          "sku": "SHM00170",
          "category": "DRINKWARE I HOME",
          "volume_effect": 99483.42857142857
        },
        {
          "sku": "POL12835",
          "category": "SPORTSKA PREHRANA",
          "volume_effect": 29347.20629946409
        },
        {
          "sku": "POL12876",
          "category": "RTD & SNACKS",
          "volume_effect": 25009.47714285714
        },
        {
          "sku": "POL04468",
          "category": "RTD & SNACKS",
          "volume_effect": 19743.491428571437
        },
        {
          "sku": "POL04469",
          "category": "RTD & SNACKS",
          "volume_effect": 19719.625714285714
        }
      ],
      "top_negative_skus": [
        {
          "sku": "POL12891",
          "category": "PROTEINI",
          "volume_effect": -8268.0
        },
        {
          "sku": "POL12887",
          "category": "PROTEINI",
          "volume_effect": -5656.765714285712
        },
        {
          "sku": "POL04291",
          "category": "RTD & SNACKS",
          "volume_effect": -5644.774285714287
        },
        {
          "sku": "ON00240",
          "category": "PROTEINI",
          "volume_effect": -5375.8671428571415
        },
        {
          "sku": "OST33251",
          "category": "OTHER",
          "volume_effect": -4764.485714285714
        }
      ]
    },
    "May 2026": {
      "tier": "FULL",
      "n_skus": 2501,
      "bars": [
        {
          "label": "Plan margin",
          "value": 774270.0,
          "type": "base"
        },
        {
          "label": "Volume",
          "value": 561405.0,
          "type": "increase"
        },
        {
          "label": "Price",
          "value": -1224185.0,
          "type": "decrease"
        },
        {
          "label": "Mix",
          "value": -53595.0,
          "type": "decrease"
        },
        {
          "label": "COGS",
          "value": -713.0,
          "type": "decrease"
        },
        {
          "label": "Actual margin",
          "value": 57182.0,
          "type": "total"
        }
      ],
      "by_category": {
        "BIO I SUPERFOODS": {
          "volume": 32841.0,
          "price": -75053.0,
          "mix": -0.0,
          "cogs": 47.0,
          "total": -42164.0
        },
        "BORILA\u010cKA OPREMA": {
          "volume": -6340.0,
          "price": -7858.0,
          "mix": 0.0,
          "cogs": 16.0,
          "total": -14182.0
        },
        "DRINKWARE I HOME": {
          "volume": 7345.0,
          "price": -16697.0,
          "mix": 0.0,
          "cogs": 0.0,
          "total": -9352.0
        },
        "FITNESS OPREMA": {
          "volume": -4753.0,
          "price": -37424.0,
          "mix": 0.0,
          "cogs": 331.0,
          "total": -41846.0
        },
        "GADGETI": {
          "volume": -6143.0,
          "price": -44746.0,
          "mix": 0.0,
          "cogs": 1827.0,
          "total": -49061.0
        },
        "ODJE\u0106A I OBU\u0106A": {
          "volume": -27904.0,
          "price": -23350.0,
          "mix": 0.0,
          "cogs": 0.0,
          "total": -51254.0
        },
        "OTHER": {
          "volume": 15066.0,
          "price": -47671.0,
          "mix": 0.0,
          "cogs": 18.0,
          "total": -32586.0
        },
        "PROTEINI": {
          "volume": 176460.0,
          "price": -402901.0,
          "mix": -0.0,
          "cogs": -311.0,
          "total": -226752.0
        },
        "RTD & SNACKS": {
          "volume": 130181.0,
          "price": -252376.0,
          "mix": 0.0,
          "cogs": -83.0,
          "total": -122277.0
        },
        "SPORTSKA PREHRANA": {
          "volume": 191056.0,
          "price": -316110.0,
          "mix": -0.0,
          "cogs": -2560.0,
          "total": -127613.0
        }
      },
      "top_positive_skus": [
        {
          "sku": "POL04469",
          "category": "RTD & SNACKS",
          "volume_effect": 31941.464285714283
        },
        {
          "sku": "POL09755",
          "category": "SPORTSKA PREHRANA",
          "volume_effect": 16882.617142857147
        },
        {
          "sku": "POL04468",
          "category": "RTD & SNACKS",
          "volume_effect": 15727.501428571431
        },
        {
          "sku": "POL12851",
          "category": "PROTEINI",
          "volume_effect": 14964.09349206349
        },
        {
          "sku": "POL12756",
          "category": "SPORTSKA PREHRANA",
          "volume_effect": 14910.157619047615
        }
      ],
      "top_negative_skus": [
        {
          "sku": "ON00240",
          "category": "PROTEINI",
          "volume_effect": -3155.990142857143
        },
        {
          "sku": "POL04291",
          "category": "RTD & SNACKS",
          "volume_effect": -2997.925714285714
        },
        {
          "sku": "POL12750",
          "category": "PROTEINI",
          "volume_effect": -2786.763011690113
        },
        {
          "sku": "BDT31046",
          "category": "SPORTSKA PREHRANA",
          "volume_effect": -2358.1660714285717
        },
        {
          "sku": "ZOE12382",
          "category": "SPORTSKA PREHRANA",
          "volume_effect": -1973.8294285714287
        }
      ]
    }
  },
  "ytd": {
    "year": 2026,
    "n_months": 2,
    "bars": [
      {
        "label": "Plan margin",
        "value": 2666377.0,
        "type": "base"
      },
      {
        "label": "Volume",
        "value": 1104842.0,
        "type": "increase"
      },
      {
        "label": "Price",
        "value": -2444498.0,
        "type": "decrease"
      },
      {
        "label": "Mix",
        "value": -119770.0,
        "type": "decrease"
      },
      {
        "label": "COGS",
        "value": -11029.0,
        "type": "decrease"
      },
      {
        "label": "Actual margin",
        "value": 1195922.0,
        "type": "total"
      }
    ],
    "trend": [
      {
        "month": "Apr 2026",
        "volume": 543437.0,
        "price": -1220313.0,
        "mix": -66175.0,
        "cogs": -10316.0
      },
      {
        "month": "May 2026",
        "volume": 561405.0,
        "price": -1224185.0,
        "mix": -53595.0,
        "cogs": -713.0
      }
    ]
  }
}